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Rocky S turns wedding planner

Till now, the main ‘designer’ element about a wedding was the bride and bridegroom’s trousseau. But within a week, it would be possible to have the entire marriage ceremony planned by a professional fashion designer.

fashion and trends Updated: Feb 17, 2012 20:44 IST
Serena Menon

Till now, the main ‘designer’ element about a wedding was the bride and bridegroom’s trousseau. But within a week, it would be possible to have the entire marriage ceremony planned by a professional fashion designer.

On February 18, at the ongoing Wills Lifestyle India Fashion Week, designer Rocky S will announce the launch of Vilasa, his wedding planning company.

“With the wedding industry growing at an average rate of 25 per cent annually, the lavishness doled out by Indians is getting larger. I believe it’s the right time for me to extend my creativity to this industry,” says the designer.

Unlike other companies, this firm claims to have no set packages and themes for marriages.

The reason: each wedding will be designed individually depending on what the customer has in mind. The cost too will depend on each demand. “It will vary as per the client’s requirements,” adds Rocky.

The designer insists that he will personally “oversee the creative aspect” of all elements involved.

The list of tasks the company will be responsible for includes invitation cards, food and beverages, entertainment, photography, gift packing and even the couple’s wedding garments.

Ask if patrons will be offered a discount should they pick something from his own wedding collection as part of the planning, and he says, “There will be no offer, but we will have some great packages for the bridal outfit and trousseau. I give my 100 per cent to whichever venture I get involved in and this one has scope for me to explore my creativity in things besides garments.”