A French label, Lingerie Dement, has launched a range of lingerie that fastens with magnets, rather than the traditional hook and eye straps.
The line that translates as 'insane lingerie' features discreet magnetic clasps set at the front of the bra and concealed by bows. Even the knickers come with the 'flick-off' function at the hips.
The label's website calls the range 'romantic and naughty', and the magnetised system 'very strong'. The 'Volant' design is described as 'perfectly suited to small breasts', with 'ruffles and bows to highlight the curve of the hip'.
It retails online at French website jollia.fr, and at a number of boutiques in Paris and the U.S.
“It brings a little bit of theatrics into the bedroom,” the Daily Mail quoted stylist Sam Saboura as telling New York Daily News.
“There's kind of a fun quality to undressing someone in an intimate way, and this would give that tear-away effect,” he said.