Same pinch! | fashion and trends | Hindustan Times
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Same pinch!

fashion and trends Updated: Apr 02, 2011 00:47 IST
Roma Arora
Roma Arora
Hindustan Times
Highlight Story

It’s a fashion face-off of another kind. The April edition of Marie Claire India, has actor Genelia D’Souza, 23, wearing the bold colour-block style in pair of purple satin pants and a green jacket from Gucci’s spring-summer 2011 line. The only problem — the same look by Gucci was worn by pop singer Katy Perry, 26, on the March cover of Elle, USA.

Colour blocking — a style where mismatched colours are put together — is a hot global trend these days.

So, while it was apt to see the trend on fashion magazines, an identical outfit on two fashion glossies, is a big blooper.

“We do pay attention that the same look is not repeated. We were convinced about the dress and didn’t realise that Elle had it, too, as it gets difficult to keep track of all the international glossies at times,” says Neena Haridas, editor, Marie Claire India. “I had no clue about this when I was shooting. The clothes had a very couture cut. But I’m surely going to check on it now,” says actor Genelia D’Souza. “Normally, cover outfits are kept a secret. But colour blocking being a hot trend, this was waiting to happen,” says Nonita Kalra, editor Elle India.

Fashion editors aren’t pleased. “For fashion glossies, exclusivity is of utmost importance. You have to be very good with your homework,” says Ruchika Mehta, editor, Hello, India. “The same samples are sent to all the magazines, so it’s just a co-incidence,” says stylist Rajat Tangri. Maneka Thadani, who handles publicity for Gucci in India, says, “Colour blocking is very hot right now, and everyone wants to go for that look.”