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Sari-nading tale

fashion-and-trends Updated: May 16, 2010 12:52 IST
Navdeep Kaur Marwah
Navdeep Kaur Marwah
Hindustan Times
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In his 23 years of designing career, Ravi Bajaj has always been known as a menswear designer. So his admission that he has been doing women’s wear for as long as he has done menswear may surprise many. Bajaj says, “In fact, our revenues are higher from women’s wear (60 per cent) as compared to the 40 per cent revenues we generate from menswear.”



Bajaj, who already has two stores in the Capital, has recently opened an all-

sari

store at the plush DLF Emporio mall. Why just

saris

? “

Sari

is our main selling item for women and I’m known for my

saris

. 80-85 per cent of my women’s wear sales revenues come from the sale of

saris

. So, why not? Moreover,

sari

is the most versatile garment and the ultimate drape. That’s the reason even international designers have been inspired by it.”



Interestingly, Bajaj’s store seems well stocked with black and white

saris

. He reveals, “This is my 45th black and white

sari

collection. I love doing black and white

saris

and almost 50 per cent of the

saris

that I sell are black and white.”



He admits, however, that men are getting up to the challenge of the massive women’s wear market. “Gone are the days when men used to believe that having two pairs of shoes was enough and wanted to look great only on their wedding day. Today, men are more aware, they know what they want to wear and what looks good on them. After accessories, men’s wear is fastest growing sector in the fashion industry. And the reason can be contributed to economic freedom, disposable incomes and media exposure that they were lacking earlier,” he explains.



This, he says, “is surely the biggest major change the Indian fashion scene has seen over the years.” “I believe that even a luxury mall such as Emporio thrives on men’s wear rather than women’s wear.”



Work aside, what keeps Bajaj busy? “My wine bar in GK-I, as I am trying to learn the nuances of F& B business.”