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Season’s style sheet

October, the most fashionable month in the calendar, is scheduled for HDIL India Couture Week in Mumbai (October 6-10) and Wills Lifestyle India Fashion Week (October 23-27)

fashion and trends Updated: Oct 01, 2010 00:45 IST

Come October and it’s time for some serious action in the fashion world. This is the time when global catwalks define trends for the next season and fashionistas start planning their looks for the next season. The big fashion stores start stocking up and ordering the new collections for the season to come. In India, the biggest fashion event, Wills Lifestyle India Fashion Week (WIFW), kicks off in the end of this month. And with wedding and festive season around the corner, the fashion just gets more frenetic.

Here’s looking at all that makes October the most fashionable month in the calendar.

Retail rap
With the International fashion week schedule just about wrapped up, now begins the real flurry! International buyers like Bergdorf Goodman in New York, Boutique1 in Dubai, Dover Street Market in London and Restir in Tokyo, start placing orders for the upcoming seasons. Shaan Thadhani of WHITE, a multi-designer store, says, "Stores plan special events during this month. For example, we'll be exclusively launching St. Erasmus jewelry (Michelle Obama has been spotted in their pieces) at our store in October.” Abhay Gupta, managing director, Blues Clothing Company, says, "80% of the sales for the year happens in the last four months and this year, it’s all concentrated in October.”

Wedding and festive glam
Designer JJ Valaya says, “The business that happens over wedding trousseaus in this month is bigger than the international market.” Designer Raakesh Agarvwal says, "The sales go up by 60%.” Designer Anjana Bhargav says, “October marks the beginning of the Indian festive season. The sale of ethnic wear and bridal wear goes up greatly.”

Fashion's first stop
October is the time of the year when the fashion industry is on its toes. They are preparing for the big 'weeks' coming ahead - HDIL India Couture Week in Mumbai (October 6-10) and WIFW (October 23-27). Sunil Sethi, President FDCI, says, "October is a very busy month for the fashion industry."Designer Kavita Bhartia says, " It is a busiest month in the year. Designer Troy Costa says, "FDCI has also realised that it is the best time to put forward Indian fashion to international buyers. Also, there is a lot of buzz created because its going to be a big season in terms of movie premieres and award functions."