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Set-ting it right

They rose to fame with the Couture Week in Mumbai, where they designed the dramatic ramp for Karan Johar’s debut show. Product designers Prateek Jain and Gautam Seth of Klove Studio have now used their creativity in decking up the venue for the Wills Lifestyle India Fashion Week.

fashion and trends Updated: Oct 24, 2009 18:00 IST
Itee Dewan

They rose to fame with the Couture Week in Mumbai, where they designed the dramatic ramp for Karan Johar’s debut show. Product designers Prateek Jain and Gautam Seth of Klove Studio have now used their creativity in decking up the venue for the Wills Lifestyle India Fashion Week.

The scenographers —(those who develop an exhibition design) Prateek and Gautam — worked on everything from the props and the accent pieces to the set design and the lighting. For the ongoing fashion week, the duo has designed two installations. “One projects a woman’s process of dressing up for a night out and the other is a blown glass installation,” says Prateek.

Further detailing the first one, Prateek informs, “It’s a woman in a night gown with lipsticks scattered around her.” The designer duo has already worked for designer Ritu Kumar and also designed Rohit Bal’s restaurant Cibo. They established their studio in Delhi five years ago and already have to their credit the Elle Décor Young Talent Award and the Elle Décor award for Lighting.