Czech Pakistani model Nargis Fakhri, who has just made her Bollywood debut with Rockstar, has been named the brand ambassador for apparel major Van Heusen Woman.
The 32-year-old has been a New York-based supermodel, and choosing her as the face of the brand has been a careful decision by the company.
"The brand is on the cusp of a steep growth and is well poised to extend its appeal to a large western-wear sporting audience, while Nargis's career is set to take off equally well. The elegance and confidence she brings to the table is highly desirable and aspirational for today's women," a Van Heusen statement said.
"The brand offers clothes that are in vogue, comfortable and refreshing - while always being faithful to its core philosophy of clean lines, traditional soft and solid pastel tones, with shapes and forms that breathe easy. And Nargis Fakhri blends closely with this chic factor of the brand with her refined beauty and flawless style. The spirited personality and impeccable charm she exudes thoroughly reflect the brand's values," the statement added.
In her first campaign for the brand, Nargis will feature in a range of dresses for the autumn-winter season.