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Shop in their closets

fashion-and-trends Updated: Mar 06, 2011 15:56 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times
Highlight Story

If you’ve ever had a clique of female friends, chances are that you’ve swapped a T-shirt or two. Now thanks to two city bloggers, Aastha Atray of Indiansummer and Dhruvi Shah, of Alicewandering..., you can shop in someone else’s wardrobe for real… and score some real bargains at half the price. “This will be the third time we’re organising this jumble sale,” says Shah. “We came up with the idea because both Aastha and I had tons of clothes from high street brands like Zara and Mango that we had grown out of or had bought, but never used. We invited two other bloggers to join us and the sale was a success.”

ShoppingOffering everything from anklets and toe rings to shoes and jackets, the prices at the sale ranged between as little as Rs 10 and didn’t exceed Rs 1,000. "Since we were present during the sale, we even advised people on styling," mentions Shah, adding, "One girl was so excited because she bought a pair of shoes for Rs 1,000 that was being sold in the store for Rs 4,000." They held their second sale at the Sula Fest in Nashik, last month, where the cut-off was Rs 2,000.

For their third outing, Shah says, “It will be a collective yard sale where we will also sell stuff that’s been contributed by people who write to us. And we’ve decided to keep the range under Rs 2,000.”

Also, the items included have been through a quality control check. “Most of the clothes have either never been worn, or were worn once and the person doesn’t want to be seen in the same thing again. In India, we’ve always borrowed clothes and jewellery from our moms and aunts, the only difference here is that you have to pay for them,” says Shah.

Profits go to contributors, while the two bloggers take a percentage to facilitate paying the venues. While it’s not a full-time career option at the moment, Shah does admit that the future seems promising.

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