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Show me the money

fashion-and-trends Updated: Mar 11, 2010 14:04 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times
Highlight Story

Suneet Verma’s crazy disco party brought the curtains down on Lakme Fashion Week Summer Resort 2010, but the cash registers are still ringing. IMG promised 60 per cent more registered buying companies for the participating designers, a total of 153 domestic and international registered buyers.

First-timer Sabah Khan has already received a big order from a local buyer, about 100 pieces per selected garment. “Each will cost approximately Rs 5,000, so I’m expecting Rs 2 lakh from this order alone,” she gushes. The Gen Next designer has also been spotted by New York buyer Nisha Nicole, who is planning to introduce her to the Big Apple.

Order in
Surprise package Neelanjan Ghosh has added more names to his coterie of buyers with names like Tamara (Hyderabad) and Evoluzione (Chennai) placing orders. “The only problem is that they’re all bent on consignments. They get an opportunity to see our clothes on display, so why not have faith in us and place the orders directly,” he questions.
He’s also been approached by Kimaya owner Pradeep Hirani to stock at the brand’s new store that’s coming up at Delhi’s international airport.

Jewellery designer Suhani Pittie has already pegged her Fashion Week business at Rs 4.5 lakh and is expecting more from the post-event buzz.

Anupama Dayal, whose natural aesthetic fits in with the resort theme, pegs her revenues at Rs 60 lakh. “Last season was dismal but this time, we had some good buyers. I also managed to get myself an Italian agent, something I’ve always wanted. I would expect revenues to come in for at least the next six months,” she reveals.

Veteran Sabyasachi says, “This show was about giving my customers and the media a chance to see my clothes being styled. Honestly, I plan to open my own stores across the country. I’m not looking at new buyers. I would peg the expected business at Rs 3 crore, but that’s a conservative figure.”