Shraddha Nigam turns designer | fashion and trends | Hindustan Times
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Shraddha Nigam turns designer

fashion-and-trends Updated: Jun 16, 2010 15:20 IST
Sujata Reddy
Sujata Reddy
Hindustan Times
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Known for her roles in serials like Choodiyan, Nigam has now turned designer in partnership with ‘good friend’ Mayank Anand. With their collection debuting at multi-designer store, Attic, the duo is often seen together but Nigam insists that they are not a couple.

“We’re not dating. Mayank and I are very good friends and right now, we are only focussed on our business venture together,” says Nigam, clearing the air about her current relationship status. Talking about their collection for Attic, Nigam says that fashion has always intrigued her and she saw partnering with Mayank as a good opportunity. “The line is edgy — it blends traditional with western and is classy too,” says Nigam, who is all praises for Anand. “He is into a lot of things — painting, acting, designing, all of it. I haven’t done any professional course in designing but some things are innate,” says Nigam, whose interest in fashion comes from her mother.

“My mom studied fashion and I’d always see her stitch and sew at home. I guess it just rubbed off on me. On the sets, I’m always telling the tailor how to get the alterations right,” laughs Nigam. Outfits from the label Mayank Anand and Shraddha Nigam are priced at Rs 3,400 onwards.

Walk in with a man, get a discount
Aside from Nigam’s debut collection, Attic has introduced a range of menswear that will occupy one entire room there. “People thought of us as a girlie store. We wanted to change that,” says Amrita Deliwala, partner, Attic.

On June 18, male customers can avail of a flat 10 per cent discount. Women have to be accompanied by a man to avail of a similar discount.