With the Global Language Monitor, an annual survey, relegating Delhi and Mumbai to the 30th and 28th position this year from the 17th and 16th position last year, the world’s ‘fashion capital’ slot has just moved further away from us. Designers in Delhi have attributed the many fashion shows held in other cities of the country, to be the reason for this slip.
Too much, yet too little
Of the many cities, the latest to join the fashion bandwagon is Jaipur, where the Blenders Pride Jaipur International Fashion Week is to be held in September. The next big fashion do in Delhi is the Van Heusen India Men’s Week, after which the Wills Lifestyle India Fashion Week (WIFW) and then the Lakme Fashion Week (LFW) in Mumbai will take off.
“Having so many fashion weeks is just the butt of all jokes nowadays,” says designer JJ Vayala. FDCI president, Sunil Sethi says, “When these fashion weeks in small cities had started, I thought it’ll bring awareness, but the level of such shows is inferior. May be the designers are getting paid a lot to be a part of the show. ” Talking about the slip in the survey, Sethi says, “We should be in the Top 10. I would like to find out what their deciding parameters are, so that we can work towards them.”Flip or flop?
Known names from the fashion scene are participating in these ‘new’ fashion weeks. Designer Charu Parashar, a part of the Jaipur fashion week justifies her stand, "Others may criticise, but I look at it (the fashion week) as a decent platform."
Designer Reynu Tandon says, “These small events don’t get much business. I was invited to the Kolkata fashion week grand finale and was offered the prime slot in the Jaipur show. I decided to go to the Paris fashion week instead. ”
Where the world stands...
New York has regained the crown of ‘world’s fashion capital’, wrestling the title from Milan in the Global Language Monitor's annual survey.
It sees Mumbai and Delhi falling out of the Top 20. While Mumbai finds itself in the 28th position, Delhi is in the 30th spot. Last year, Mumbai was in the 16th place and Delhi in the 17th.
The world fashion business is estimated to be over $3 trillion. Hong Kong is placed second. For the first time, the second slot has gone to a city, other than the classic four - New York, Paris, London & Milan. Other Asian cities in the top 40 are Shanghai, Tokyo, Singapore, Dubai, Bali and Bangkok.