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Snail cream – the latest beauty fad!

fashion and trends Updated: Jul 29, 2011 14:27 IST

Highlight Story

The latest beauty product to have captured attention from around the world with its magic ingredient may be leaving scientists cynical, but those who have used it are giving their thumbs-up.

The beauty potential of snail slime was discovered by chance, when Chilean snail farmers noticed their skin healed quickly and with no scars when they handled snails for the French food market, reports the Daily Mail.

Those same farmers went on to launch Chilean snail slime product, Elicina, which this year enjoys its 15th anniversary.

Now, snail products are reportedly booming in notoriously beauty product-obsessed South Korea.

Korean brand Missha launched Super Aqua Cell Renew Snail Cream in 2010. Claiming that it ''soothes, regenerates and heals skin,'' the product contains 70 per cent snail extract - and to ensure the quality of the magic ingredient, snails are fed red ginseng.