Here’s a way to get crafty and save the environment at the same time. Hidesign is launching a green competition, Art of Reuse, in a bid to encourage people to discover their hidden craftsmanship. The contest involves using scraps of leather to create anything from bags and coin purses to accessories, which will then be put up online to battle for votes. The top three most creative and practical products will win big cash vouchers, but most importantly, they might be sold in stores as part of the brand’s new green collection.
Dilip Kapur, president of Hidesign, says, “We wanted people to experience our green values, rather than just talk about it. We’ve compiled a kit comprising leather scraps, 10 metres of wax thread and a punch, available at all our stores. The kit is also printed with basic instructions on how to use the material.”
Kapur insists the contest is not meant for design students, but is basic enough for anyone to try their hand at it. “We want to give people an idea of what it means to make something with their own hands,” he adds.
While the green campaign will last through the year, the winners of the contest will be announced on August 1, after voting closes on Facebook. “We’ll let people select their top 10 favourite designs, and then step in to pick the three that are most likely to make it to our production line,” says Kapur, adding, “Whenever any of those products sell, we’ll fund the growing and planting of trees in Auroville, Pondicherry. There will be tags on all the bags that say ‘You’ve just helped plant a tree.’”
Ask him to what criteria amateur craftsmen must adhere to impress him, and he shoots back, “Only enthusiasm.”