Have a hot party to attend or want to impress your date but not sure about the right look for you? While there is no dearth of options in the market that is flooded with the best of international fashion brands and desi designers. Not everyone knows what suits them best. So, Delhi malls are hiring stylists to help customers shop better for any occasion and within their stipulated budget.
Select Citywalk in Saket was the first to take to the concept. Arjun Sharma of Select Citywalk says, “When we started the service, it was not just about anticipating needs but also about creating one. It takes time for any new concept to settle down but it is essential .” DLF Promenade Mall, Vasant Kunj, too, started a campaign ‘Fashion Focus’ in January to give their customers a complete makeover. Fashion designer, Jattinn Kochhar was roped in, who, with his three more stylists helped people get a different look. He styled a 3-month old child and also a 62-years old couple.
Having a stylist is a common feature internationally in department stores like Macy’s and Harrods. Such is the popularity of a stylist service in malls that Promenade will be repeating the concept in March. Pushpa Bector of DLF Promenade Mall, says, “We even invited celebrities to get a look makeover. We have got a great response for fashion focus.”
Shabnum Singhal of Sirius Design and Events that handles concepts for The Gallery at MG mall says, “By June we would be introducing the personal shopper concept in the mall, which is a fashion and lifestyle destination.”
Select Citywalk Saket: Pay R1000 and get a stylist for an hour DLF Promenade, Vasant Kunj: Shop for R5000 and get the stylist for four hours