On the eve of the launch of his new brand, Crossover Bollywood Se, we caught up with Suniel Shetty, the actor who loves being an entrepreneur.
Shetty is already in the clothing business. He calls his lines Mischief and Shades “some of the most popular clothing lines available”. With Crossover, a retail concept in which he is one of three equity holders, he moves into a bigger retail space in terms of services offered. Each Crossover store — the first one opens in Delhi tomorrow — will be about 4,000 sq ft in area. Shetty and company are promoting it as a space that offers “glimpses of the fiction and reality that Bollywood dreams are made of”. Expect the merchandise to be heavily Bollywood-influenced. The clothes are by top Bollywood and mainstream Indian designers.
“When I met the other partners, the idea of getting all designers under one roof seemed like a fabulous idea and we went ahead with it,” says Shetty.
“Bollywood movies,” he continues, “have always fascinated Indians. The store will offer clothes inspired by Bollywood and some of the biggest names in today’s fashion, including Neeta Lulla, Aki Narula and Rohit Bal, will come under one roof. This will also give a platform to Bollywood stars with creativity.”
An in-store hair lounge set up by celebrity stylist Hakim Aalim will ensure that customers walk out with a complete Bollywood look, should they want it.
Shetty hopes that the public fascination with the Tinseltown will make his store a hit.