That’s a wrap | fashion and trends | Hindustan Times
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That’s a wrap

Come Friday, and the Lakme Fashion week will unfold in Mumbai. Till then, here’s Vinod Nair on lessons to be learnt from fashion weeks and Rochelle Pinto and Sujata Reddy on hits and misses of the week that was.

fashion and trends Updated: Mar 25, 2009 15:19 IST

When the curtains came down at the Wills Lifestyle India Fashion Week (WIFW) on Sunday, along with the many points that fashion weeks in India have scored, many remained unscored.

Sure there were creations that WIFW can be proud of. Buyers were there in large numbers and most designers said that they were happy with the response they received from the buyers. But inexplicable delays in shows remained unexplained.

Time check
Around the world, be it New York, London, Milan or Paris, shows do start late sometimes. But never the way it happened here. Some shows started as late as two hours while the average delay remained about 45 minutes.

While the organisers put the blame on the designers, they in turn said that they were ready with their show each time (read all the time) delays happened.

Let there be light
From the production side, more often than not, poor lighting on the fashion runway made the garments somewhat invisible.

Now, fashion weeks are commercial events mainly meant for buyers and the media. Enough lights should be on the garments so that everyone interested can see them properly. Theatrics may be spared at events such as fashion weeks meant for prêt collections.

Crowd mania
Most of the evening shows, especially the ones which had big names involved were handled quite badly with hundreds of people being let in at the same time through the same entrance.

Why didn’t the organisers have the basic sense to let the media and guests with numbered seating inside first and then the general crowd? Well, that also did not happen. Each time such shows started, the scene was a mess beyond description.

Oh so random
While a few designers showed more than the required number of creations at joint showings, some who shouldn’t even be within the 10-mile radius of a fashion week managed to get onto the runway.

And those who deserved to be on the main runway were pushed off to the poolside runway where the seriousness of a showing lacked.

Phoren fixation
The selection of models too proved to be a mixed bag. With our perennial thirst for ‘imported’ models, there were many that lacked substance on the runway. If at all we do look for foreign models, it should be for something we can’t find here, like height, and body structure. Some of them, including some new Indian faces, didn’t even have decent height.

Business wise, while designers say that they were happy with orders and enquiries which they received, what really matters is whether they get repeat orders. However, it did come as a surprise as with the recession in Europe and the U S and the slowing down of economy in India, most of them did not expect the kind of response they got from the buyers. And that is a happy occurrence for them.

Off the mark
This season, the first off-site showing in the history of Indian fashion weeks too took place when Rohit Bal decided to have his finale show of the Delhi Fashion Week (DFW) away from the main venue. He hosted it at his new restaurant Cibo at the Janpath Hotel. This may well pave the way for more such off-site showings in the seasons to come.