Bumper sales, heavy discounts and offers take a backseat when you go shopping in Sadar Bazar, the biggest wholesale market in Delhi. And now that Diwali is close, there are no prizes for guessing what’s the one thing that tops everyone’s shopping list: lights, of course.
“Right from India-manufactured lights to Chinese products, Sadar Bazar is full of options. Although Indian lights are more in demand this time, Chinese lights are cheap,” says Naveen, a shopkeeper.
You can pick from diyas, candles, drum, kalash and hangings this year. “They range from 40 to 100, and you have a variety of colours to choose from,” says Ankit Aggarwal, owner of Aggarwal Electricals and Brothers.
The longest product — 50 meters long light, which is priced between 280 and 380, is also available in other colours apart from the usual white, red, green and blue. Depending on the number of LED bulbs used, they are priced differently.
“We also have handmade lanterns made up of PVC. They are 100% Indian-make. We also give tutorials to our customers on how to make them at home,” says Manpreet Singh, another Sadar Bazar shop owner.