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Twice as nice on runway

fashion-and-trends Updated: Feb 13, 2010 02:14 IST
Shweta Jain
Shweta Jain
Hindustan Times
Highlight Story

It’s a first for the Indian fashion industry. The country’s two biggest rival fashion events will feature the same names — Lecoanet-Hemant, Anupama Dayal, Rimzim Dadu, Cell DSGN, and newcomers Surabhi Chawla and Pooja Kapoor. The Lakme Fashion Week will be held in Mumbai between March 5-9 and the Wills Iindia Fashion Week in Delhi from March 24 to 28. The theme for LFW is Resort Wear while, Autumn/Winter is the focus at WIFW.

Hemant Sagar of Lecoanet-Hemant confirms that he will show at both fashion weeks. “For LFW, it’s a botanic line made with eco-friendly fabrics. We were inspired by all the green planet initiatives around the world,” he says.

Anupama Dayal says, “It’s a busy time since I am designing two different lines for the two Weeks.” Pooja Kapoor, who has had a stall at two consecutive seasons of WIFW, said, “I was keen on doing a show this time and applied for WIFW. I also wanted to test the Indian market for my clothes, and an A/W line would have been a wrong start. Resort wear means business for me.”

WIFW president Sunil Sethi says it’s the designers’ prerogative if they want to show at both the Weeks: “We at WIFW have no problem.” “Designers choose to participate in LFW because they want to reach out to the larger audience,” says Anil Chopra, Advisor to Lakme. However, Sethi has his doubts: “WIFW is the only B2B fashion event in the country with the biggest buyer turnout. The designers are going to Mumbai because they are getting sponsored shows, which means they are being paid for their shows.”