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Twice as nice

fashion and trends Updated: Feb 16, 2010 20:10 IST
Shweta Jain
Shweta Jain
Hindustan Times
Highlight Story

It’s a first for the Indian fashion industry. The country's two biggest rival fashion events will feature the same names, and that includes Lecoanet-Hemant, Anupama Dayal, Rimzim Dadu, Cell DSGN, and newcomers Surabhi Chawla and Pooja Kapoor.

The events are, the

Lakme Fashion Week

that will be held in Mumbai between March 5-9 and the

Wills Iindia Fashion Week

hosted in Delhi from March 24 to 28. The theme for


is Resort Wear, while, Autumn/Winter is the focus at the



Hemant Sagar of Lecoanet-Hemant confirms that he will show at both fashion weeks: "For


, it's a botanic line, made with eco-friendly fabrics. We were inspired by all the global green planet initiatives.”

Pooja Kapoor says that she was keen on doing a show and applied for


. “I also wanted to test the Indian market for my clothes, an A/W line would have been a wrong start. Resort wear means business for me."


President Sunil Sethi says it's the designers' prerogative if they want to show at both the Weeks. “Designers choose to participate in


because they want to reach out to a larger audience,” adds Anil Chopra, advisor to Lakme.

Sethi insists that


is the only B2B fashion event in the country with the biggest buyer turnout. “The designers are going to Mumbai only because they are getting paid or sponsored shows.”