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Tying the knot with India

Bottega Veneta launched an exhibition titled 'The Knot: A Retrospective', where some of the most known bags from the brand over the years were kept on display as part of a world tour marking its 30th anniversary. Find out the details

fashion and trends Updated: Dec 12, 2009 18:49 IST
Vinod Nair

I was at the launch of cocktails at Bottega Veneta’s Galleria store at the Trident Mumbai recently. The evening also saw the launch of an exhibition titled “The Knot: A Retrospective,” where some of the most known bags from the brand over the years were kept on display as part of a world tour marking its 30th anniversary.

No doubt, Bottega Veneta around the world has a clientele which believes in style, but subtly. The brand is subtle yet sought after, those who love it are those who love being recognised discreetly. The design, innovation and quality of the brand, which belong to the Gucci Group, have always been the most recognisable factors of the same.

So what makes people go for such subtlety? The exhibition that showcased some the iconic bags from the brand over the years, coupled with some of the products displayed on the store shelves did explain why. There were stylish knots that made the products stand out from other brands and there were inimitable weaves that again separated its products from its competitions. Weaves have as much been a part of the Bottega Veneta styles as its knots are. Its creative director Tomas Maier, while designing yet another lineup of distinctly stylish products, also made sure this season that Indians like what he does even better by introducing a limited edition India-inspired collection of bags called ‘Knot India’.

The weaves and knots of the brand are recognised and acknowledged without any logo or brand name screaming loud. Bottega Veneta’s strength is in attracting its clients through such subtle knots and weaves. No wonder then, I saw at the swish cocktails guests lunging forward to grab their favourites. I was also told that the Knot India collection started selling even before it landed here!

I like these luxury brands giving India what it needs — recognition. A few months ago, Italian luxury menswear brand Canali gave the Indian market impeccably made bandgalas — Canali Nawab. Then Jimmy Choo launched its dressy line up made specially for India. And now, Bottega Veneta coming out with a limited edition, specially for the Indian ladies.

I do see brands being flaunted by many. But I also see those who don’t do it. Either way, India now has many more options than it ever had. And none of the style warriors are complaining any more as they too have many brands around them that they love!