Valaya showcases evolution in photography | fashion and trends | Hindustan Times
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Valaya showcases evolution in photography

fashion-and-trends Updated: Jul 26, 2011 17:43 IST
Aditi Caroli
Aditi Caroli
Hindustan Times
Highlight Story

Day one of the ongoing Delhi Couture Week ended delightfully with JJ Valaya’s ‘Tasveer’ collection. The collection was inspired by photography, depicting the evolution of colours from black and white to digital era.

Valaya on his couture
“It’s a collection inspired by photography and the changing colours of the palette. Clothes are, of course, quintessential, the look that everybody knows us for. ‘Tasveer’ is the name of the collection which showcases evolving palettes in photography from black and white to sepia, colourful to digital,” the designer told HT.

USP of the brand
“The fact that we have been around for 20 years sets us apart from others. People have liked us for 20 years, so we don’t need to reinvent our self and work on something else,” told the designer.

Front row account
Valaya’s classic Alika jackets were the star of the collection with buttons kept open till low bust line, making a bold statement. Other jackets with collar, built up neck or embroidery were also used.

From embroidered with geometric or antique jewel borders to printed ones with jeweled embroidery, saris had interesting designing.

The show concluded with Vallya’s wedding collection- lehengas with embroidery (be it gold, zardosi, floral, antique zari or jewelled) complemented with Alika jackets.

The collection also featured appliqués, gowns, tunics, shararas, skirts and leggings.

For models, make up was kept minimal, and hair tied back in a bun. Silver jootis sans heels completed the look. The runway saw a balance of Indian and international models.