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Victoria Beckham to make fashion film

Victoria Beckham has teamed up with rising director Quentin Jones for a fashion film promoting her Spring/Summer 2012 denim line. The video will be unveiled on fashion site AnOther Wednesday, November 30, although a preview of the film, entitled "Steps for 2," has gone online this week and can be seen here.

fashion and trends Updated: Nov 25, 2011 16:50 IST
Relaxnews

Victoria Beckham has teamed up with rising director Quentin Jones for a fashion film promoting her Spring/Summer 2012 denim line.

The video will be unveiled on fashion site AnOther Wednesday, November 30, although a preview of the film, entitled "Steps for 2," has gone online this week and can be seen here.

Inspired by the French New Wave, the film was styled by AnOther's fashion editor Agata Belcen and incorporates art by London-based director/animator/illustrator Jones.

Online fashion films are becoming increasingly prevalent, with fashion site the Business of Fashion beginning to list the season's best fashion videos two years ago.

A film by Jones for Scottish designer Holly Fulton made the October 2010 list, earning her a reputation as one of Britain's rising design talents. Evoking flashing lights and city skyscrapers, the video complemented Fulton's 60s-inspired line, and can be seen here.

Videos featuring in the October 2011 Business of Fashion top ten included one for AnOther Magazine's Issue 21 featuring Rachel Weisz, proving Beckham has selected her collaborators carefully.

Shot by Craig McDean, the video was inspired by German modern dancer and choreographer Pina Bausch and can be seen here.

Other videos feted in the top ten included Lanvin and Prada's Fall/Winter 2011 advertising campaigns.