What comes together when 900 hand-woven pieces are put together after hard work of over a year with traditional weavers and craftsmen? Well, it's the latest collection by fashion designer and textile exponent Vidhi Singhania. This marks her foray into bridal wear.
Designer on her collection: "My collection is deeply rooted in tradition with a contemporary twist. This line is designed for a lady with an exquisite sense of style, who drifts effortlessly from the boardroom to a festive evening. With endowments from Rajasthan's tie-and-dye to Indonesia's batik blocks and vibrant hues that are in vogue internationally, my collection brings to the table a perfect blend of traditional, contemporary and cosmopolitan flavour. It features lehengas, ensembles, blouses, batuas, sarees. Fabrics used are Kotak cotton, kotah silk, katan silk, georgette, organza and satins."
What is her inspiration? "My inspiration comes from Mughal Meena Bazaar (during the years of Noor Jahan) with its magnificent marbles and architectures."
Different kinds of techniques have been used: "There is a lot of focus on value additions. After designing the woven saree, I have further enhanced it with Indian craft techniques like zardozi, batik, tie and dye, block printing, leheria, hand painting and many more. The water lilly, the ashrafi buti, woven jacquards, geometric patterns and evergreen Ambis are highlighted."
Colour palette is chosen keeping in mind the current mood of the season: "I've tried to bring a lot of festivity and vibrancy in this collection with the use of varied bright jewel tones, which is completely different from my previous work."
What's the USP of the collection? "What sets me apart from other designers is my commitment to Indian hand woven products worked on with Indian craft techniques and bringing out the best in my weavers. I believe that what makes a hand-woven textile so unique and perfect is its intrinsic imperfection. Crafted by loving hands, each creation tells a story of its own."
Who has the best fashion sense in the film industry? "I feel both Kirron Kher and Sharmila Tagore bring out a lot of tradition and elegance in their fashion statement. While Kirron is flamboyant and full of colours, Sharmila is subtle in her dressing."
"I would love to design Tabu and Dia Mirza for the way they carry themselves and how lovely and refreshing they always look. It's always a treat to see them in sarees and the grace and style they bring to the garment," concluded the designer.
Vidhi launched the collection in Mumbai on October 4.