Watch out, curves ahead
Using full-figured models with voluptuous body contours seems to be the hottest trend on the international ramp. India too is catching up.fashion and trends Updated: Sep 13, 2013 03:25 IST
Does the sight of waifish models on the ramp make you want to vow to quit your fried food binges? Put the days of longing for a size zero figure behind you, as flaunting your curves may soon become the hottest new trend globally.
Recently, the first ever plus-size fashion show was held at the New York Fashion Week where buxom models walked the ramp in stylish outfits for size 12 onwards. Curvy American model Kate Upton also won the Model of the Year 2013 award last week. From the rise of full figured Bollywood divas—Sonakshi Sinha, Huma Qureshi, to campaigns that encourage women to embrace their natural body contours, the desi fashion sensibilities are slowly getting on board with the plus-size trend. “We all know women who are not size zero and are beautiful. I, myself, would never reject a curvy model to walk the ramp for me. She will make the collection more acceptable,” says fashion designer Anupma Dayal.
Fashion designer Nikhil Mehra echoes the same sentiments. “It’s time we had curvy, full-figured models walk the ramp. It makes buyers relate to the designs more when they see it on a real figured woman than a wafer-thin model.” Recently, Aldo shoes invited their Indian fans to send their entries for their Walk The Runway initiative, a contest where the winners would get to walk the ramp at an fashion show in Geneva. “We want to give everyday girls and boys the opportunity to walk the runway. So, size zero was never the criteria,” says Shivani Goel, marketing head, Major Brands India, the organiser of show. Sana Kapoor, a 24-year-old event planner, is one such buxom beauty from the city who has been shortlisted to take part in the contest. So, go ahead, and rock those sexy curves!