The most respected publication in the field of horology, Watch World, from the Chitralekha Group hosted the third edition of Watch World Awards at the Pullman Gurgaon Central Park Hotel, Gurgaon on Oct 12.
The marquee event of the horology echelons which brought together niche' watch brands and watch makers saw a glittering attendance of celebrities who attended the biggest event of the watch world calendar to join in the accolade of the industry. Moderated by Chitralekha's President and Publisher, Mitrajit Bhattacharya, the jury which comprised of Master watchmaker with five decades of experience in watchmaking - Antoine Simonin; Leading image consultant Chhaya Momaya; Noted designer Priyadarshini Rao; Cricket Commentator Ravi Shastri along with established marketing consultants from Market Gate - Shripad Nadkarni and Sharda Agarwal; awarded leading watches across eleven categories in the Product Awards section and five categories in the Marketing & Merchandising Awards category.
The event which saw attendance by eclectic timekeeping brands like Cartier, Harry Winston, Zenith, Hublot, Bulgari, TAG Heuer, Dior, Greubel & Forsey, Breitling, Corum, Parmigiani, Romain Jerome, Seiko, Citizen, Titan, Timex, HYT, Rotary, and many others; saw stiff competition amongst the brands with Harry Winston coming out the winners and bagging the 'Watch of the Year' commendation.
Commenting on the occasion, Mitrajit Bhattacharya said, "The success of this third edition of Watch World Awards reiterates the success of the franchise and creates a pertinent connect within the horology industry. By bringing together marquee brands, our endeavour is to create a common platform to laud the technical innovativeness and bespoke workmanship that these finesse masters create. This opportunity is also a time to celebrate the greatest leveller of life - Time and honour its significance in our lives."
The winners in the Product category were GREUBEL FORSEY GMT which won the award for the 'Complicated Watch of the Year'. While the HUBLOT Oceanographic 4000 won the 'Sports Watch of the Year' award, ROMAIN JEROME Steampunk RED Chronograph was adjudged the 'Watch with Best Design', HARRY WINSTON Opus 12 and HYT H1 both won the 'Best Concept Watch of the Year' award and CARTIER Pocket Watch Grande Complication Skeleton which was adjudged the 'Best Limited Edition Watch of the Year'.
Gurinder Sahni, CEO Jot Impex said, "Watch World Awards is a very special platform as far as the Indian market is concerned. We thank the Watch World team's initiative year on year, and on behalf of our team back in Geneva at Romain Jerome, we are proud to win the prestigious Design category this year".
The jury also presented the 'Jewellery Watch of the Year' award to BULGARI Serpenti and the 'Fashion Watch of the Year' award to HARRY WINSTON Ladies Midnight Moon Phase. While 'The Watch with Most Innovative Material' was awarded to HUBLOT Big Bang Ferrari Magic Gold, the 'Watch with Highest Utility' award was presented to SEIKO Astron GPS, the 'Watch with Artistic Excellence' award to CARTIER Promenade d'une Panthere and TAG HEUER Formula 1 Lady Steel & Ceramic Diamond Dial bagging the 'Value for Money Watch of the Year' award.
Jury member Antoine Simonin, commented "I am honoured to be a part of the jury this year as well. There has been a greater increase in the brands and quality of nominations this year which augurs well for the horology eco-sphere. Seeing the response of global brands in this third year, I am happy to watch the Watch World Awards making a mark for itself in a very short span. I wish that these awards go strength to strength and create an unforgettable franchise for itself."
While the Product category saw stiff competition; the Marketing category saw TIMEX Helix bagging the 'Best Marketing Campaign in Print' award with TITAN HTSE picking up the award for 'Best Marketing Campaign on Television'. While 'Best In-Store Merchandise' was won by HUBLOT, BREITLING Rue de la Paix, Paris picked the 'Best Boutique' award and PARMIGIANI Château-d'Oex International Balloon Festival 2012 was adjudicated as the 'Best Organised Event'.
Bhaskar Bhat, MD of Titan Industries was honoured with a special award for his contribution to the watch industry.
Commenting on the event, Ashok Goel Beanstalk Brand Consulting said, "Watch World Awards is a well thought out independent project from the Chitralekha Group. Apart from honouring the best work of the year, it helps expanding the luxury watch market in India by reaching out to newer potential customers. Almost all the brands we represent in India like Hublot, Parmigiani Fleurier, HYT, Breitling etc are proud winners in this year's edition of the awards".
The star studded evening saw presence of Preity Zinta, Neha Dhupia, Sagarika Ghatge, Vir Das, Zoa Morani, Masaba Gupta along with Delhi's A Listers like Ambassador of Senegal, H.E Amadou Moustapha Diouf, Ambassador of Kazakhstan, H.E. Doulat Kuanyshev, Honarary Consul to Moldova, Purrshottam Bhageria, Honarary Consul to Guinea Bissau, Kamal Kumar Gupta, Vineet Wadhwa of Fio- cuisines & Concepts, Ashish Kashyap - CEO ibibo group, politicians Amar Singh and Jaya Pradha amongst other page three celebrities, industrialists, and industry leaders.
The event which started with a cocktail session at the pre-award area featured the exhibition of the nominated brands which was followed by the awards ceremony marked by a performance by Vir Das.
In line with creating an unforgettable experience of the award night, a la the first two editions of Watch World Awards, the event brought in oodles of glitz, glamour and razzmatazz; with a liberal dosage of eclectic watch-making technological innovations, which made the evening an unforgettable experience in its entirety.