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What fashion week?

As fashion week ends in Delhi, we discover that many in the Capital were clueless about it. Find out the amusing responses given by the students.

fashion and trends Updated: Oct 28, 2010 01:40 IST
Navdeep Kaur Marwah

As fashion week ends in Delhi, we discover that many in the Capital were clueless about it.

The curtains came down on the Wills lifestyle India Fashion Week Wednesday night, bringing an end to yet another fashion event in a country that hosts one almost every other month. But with newspapers and TV full of fashion week reports, does the common Delhiite even know what’s going on? That’s the question we asked 100 Delhi youngsters in the age group of 18-25 and got interesting insight.

Thanks to the media hype, an impressive 62% knew that ‘a fashion week is going on’ but interestingly, 58% of them did not know which season was being showcased. “Must be the winter collection, it’s just October,” said 23-year-old Nishtha Arora, who was surprised to know that it’s actually the Spring Summer 2011 collection.

Fashion WeekWhile many continued to call it ‘Lakme Fashion Week’ despite the same having moved to Mumbai years ago, majority drew a blank when it came to naming any three participating designers. 48% named designer Rohit Bal and were amused when told that he was not showcasing at the fashion week.

I’m quite sure it’s the Lakme Fashion Week that’s happening in the city
Kanika Dewatia, student

The winter collection is being shown of course, and JJ ‘Mallaya’ is participating
Vaibhav Atreya, IAS aspirant

I know there’s a fashion week going on, but I’m not quite sure what season it is
Tina Gupta, fashion student

58%- didn’t know it was the Spring-Summer week

30%- could not name even a single fashion designer

38%- didn’t know there was a fashion week in town