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What made Beckham launch his fashion line

fashion-and-trends Updated: Jan 10, 2012 10:27 IST

ANI
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Football ace David Beckham has announced his plans to make moves into other fields in the near future. The star, who is currently starring in a new H ‘n’ M underwear campaign, spoke of his plans to branch out into the fashion industry, the Daily Mail reported.

“I have had the idea of doing a body wear collection for some time now,” WWD quoted him as saying.

“The push to do something of my own really came as a result of my collaboration with Armani,” he revealed.

The 36-year-old’s appearance in the company’s commercial worked extremely well for the designer brand and resulted in a doubling of profits for the company in one year.

“It proved to me that there is a real market for good-looking, well-made men’s body wear,’ he continued.

“I can’t wait to show people the collection - although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again,” he added.