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What made Beckham launch his fashion line

Football ace David Beckham has announced his plans to make moves into other fields in the near future. The star, who is currently starring in a new H ‘n’ M underwear campaign, spoke of his plans to branch out into the fashion industry.

fashion and trends Updated: Jan 10, 2012 10:27 IST

Football ace David Beckham has announced his plans to make moves into other fields in the near future. The star, who is currently starring in a new H ‘n’ M underwear campaign, spoke of his plans to branch out into the fashion industry, the Daily Mail reported.

“I have had the idea of doing a body wear collection for some time now,” WWD quoted him as saying.

“The push to do something of my own really came as a result of my collaboration with Armani,” he revealed.

The 36-year-old’s appearance in the company’s commercial worked extremely well for the designer brand and resulted in a doubling of profits for the company in one year.

“It proved to me that there is a real market for good-looking, well-made men’s body wear,’ he continued.

“I can’t wait to show people the collection - although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again,” he added.