When grooms go shopping | fashion and trends | Hindustan Times
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When grooms go shopping

Women have tonnes of options when it comes to picking the wedding or reception outfit. Men, on the other hand, are always cribbing about the minimal options for them. Fashion store Aza has conjured up several looks for men, as part of their Celebrate the Indian Groom theme for the week.

fashion and trends Updated: Mar 02, 2010 16:42 IST
Sujata Reddy

Women have tonnes of options when it comes to picking the wedding or reception outfit. Men, on the other hand, are always cribbing about the minimal options for them. Fashion store Aza has conjured up several looks for men, as part of their Celebrate the Indian Groom theme for the week. The desi options are replete with blingy sherwanis for a sangeet ceremony, structured ones with slim fit pants for a cocktail party and even the traditional avatar for the wedding ceremony. Alka Nishar of Aza Men says that most grooms-to-be are impatient and like to wrap up their wardrobe shopping in as little time as possible.



“Very few men are tolerant enough to browse through the entire collection before making their final choice,” says Nishar. But the options today are definitely more than just the typical kurta- pyjama for the sangeet ceremony, sherwani for the wedding and a tuxedo for the reception, she says.



“Our designers have put up such a lavish spread that it would be a pity if the grooms-to-be still stick to run of the mill variants,” says Nishar talking about the abundant talent in the industry today. While women, says Nishar, are keen on having a wardrobe line-up that encompasses an outfit by Sabyasachi Mukerjee, Manish Malhotra and Anamikaa Khanna, for their wedding functions, the men usually settle on a design first and then check the label. More often than not, it’s designs by Arjun Khanna, Rajesh Pratap Singh, Narendra Kumar Ahmed, Ravi Bajaj and Sabyasachi that captivate them.



“But it is the man who can carry off traditional as well a well-cut suit with equal élan that manages to impress one and all,” says Nishar.