Where does it all go? | fashion and trends | Hindustan Times
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Where does it all go?

fashion-and-trends Updated: Jul 25, 2009 20:25 IST
Garima Sharma
Garima Sharma
Hindustan Times
Highlight Story

If you are among those who have wondered what happens to the many stylish trinkets, accessories, jewellery, headgear and bags that models sport on the runway, here’s the answer.

We found out that some designers retail these, even when brands like Gucci or Aldo are part of the kitty! Designer Tarun Tahiliani is all set to open a store (at the upcoming Ambawatta Complex) which will be a round-the-year-discount outlet. He will retail everything from sample ensembles, accessories and jewellery to footwear, fabric and garments used on the ramp. The items will be available at 30 to 40 per cent less than the retail price.

Tahiliani, speaking exclusively to HT City, says: “There are times when I pick 400 pieces of a fabulous brooch abroad and may use only 30 or 40. This outlet will give me the space to retail all the stuff I’ve purchased and the pieces that I’ve created for my shows.”

Designer Raghavendra Rathore says it’s easy to rotate menswear accessories but he holds a special tagged sale for the other items. Niki Mahajan has created a library of accessories that she’s used in her shows over the past 15 years. For her, it is only a question of rotating these wisely.

Designers Shantanu and Nikhil keep accessories for two seasons and then distribute these among factory workers, while Ranna Gill gifts most of the accessories to people associated with the show including models, choreographers and assistants.

For the more bizarre
accessories, there are always exhibitions and sales in niche groups. Designer Nitin Bal Chauhan, who is known for using elaborate headgear in his shows, already has plans to exhibit and retail his works.