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Where filmi stuff matters

I never knew so many from Delhi would fly down to Mumbai for the ongoing HDIL India Couture Week. The schmoozers just had one thing on their lips – “Hey, hope to see you at K-Jo’s (Karan Johar’s) show.

fashion and trends Updated: Oct 12, 2009 16:54 IST
Jaydeep Ghosh

I never knew so many from Delhi would fly down to Mumbai for the ongoing HDIL India Couture Week. The schmoozers just had one thing on their lips – “Hey, hope to see you at K-Jo’s (Karan Johar’s) show. I will also try to be at Sallu’s but you know with Diwali around one really can’t take off for three days.” Exactly, during Diwali when Dilliwalas love to hang around at lavish card parties and their social calendar is choc-a-bloc with them, heading to Mumbai for a show is a big deal. And the best part is, the lunching-ladies who bragged about attending KJo’s show would never be invited. But what to do, Dilliwalas have to drop names na!

The fashion weeks in Delhi are much different than what we see in Mumbai. Typically fashion weeks are trade events but be it the Lakme Fashion Week or the Couture Week, trade takes a back seat and it’s all about Bollywood. Any designer who’s got a good network with film folks can bag the prime-time slot even if the clothes are nothing to write home about. The Couture Week is now lost in the humdrum of which filmstar has taken to designing and which stars are walking the ramp. Salman Khan’s ‘Being Human’ Charity had only t-shirts to flaunt but now that he is doing a proper show, he has taken the help of professional designers to build up his collection. Wonder why the slot couldn’t be given to a real couturier? Delhi too has caught this fever now. A non-descript NRI designer is part of WIFW purely because she’ll have Salman Khan and Sushmita Sen walking the ramp.

Abu Jani and Sandeep Khosla are great couturiers but they dumped the show last minute because with the Bachchans coming in full-strength for the show, the duo got busier with front-row politics than say their fab Chikankari stuff. Abu-Sandeep wanted all the invites to be sent through them, even if that meant cutting out some media guys, buyers or sponsors. Pity that filmi humdrum cost us a potentially good couture show.

Even the fashion glossies are enamoured by filmstars. When was the last time you saw a cover of any fashion glossy minus a movie star. Be it Vogue, Bazaar, Elle or GQ, they have to have a movie star on the cover.

The influx of luxury labels into India is old news but I don’t know if you are aware how desperately these luxe labels chase the stars to make them wear their label. Remember how many labels claimed to have dressed AR Rahman at the Oscars? The stars must be happiest lot. SRK getting showered by Gaultier suits, Hrithik’s got Dior Homme and the ladies – well Moschino to Marchesa and Versace to Gucci are available at their beck and call. Never have I seen such a fatal attraction between fashion and film. It’s reached an obsessive level and only time will tell whether the mutual admiration club will survive long.