Who’s the copycat? | fashion and trends | Hindustan Times
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Who’s the copycat?

fashion and trends Updated: May 07, 2011 13:10 IST
Collin Rodrigues
Collin Rodrigues
Hindustan Times
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Designer Riyaz Gangji will take to court, clothing brand Millionaire that designed the white sherwani used in the promotions of the rom-com Band Baaja Baaraat (2010). The design was worn by actor Ranveer Singh and used prominently all over the city in the film’s promotional hoardings.

Says Riyaz, “The piece is an exact replica of my sherwani design. We sell that design for around Rs 1 lakh because it’s made up of intricate cutwork with Swarovski crystals.”

The designer adds that his design first appeared in a mainstream newspaper last April. He recently sent a legal notice to Millionaire, a copy of which is with Hindustan Times. “The sherwani has not been used in the movie, but only on the hoardings by Millionaire, for publicity,” he adds.

Riyaz plans to continue putting pressure on Millionaire through legal channels. “We have all the necessary proof and our law firm is thinking of ways to deal with them. We believe in our judicial system and no matter how much time it takes, we will pursue this legally.” On the other hand, Millionaire’s owner Shiraz Furniturewala counters Riyaz’s claims.

“The sherwani is a Nawabi cutwork, which has 50 different concepts. Nothing is the same in the design. Riyaz, in fact, used to work for us many years ago. He has learnt all his designs from us. This is just a gimmick to gain publicity. Right now, I am out of town and haven’t read his legal notice. But I will act accordingly once I am back.”

Designer Niharika Khan, who designed costumes for Band Baaja Baaraat, adds, “The sherwani worn by Ranveer Singh in hoardings across the city was not used in the movie. This sherwani is a product of the marketing initiative between Millionaire and the film.”