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WIFW to showcase creations of 72 designers

fashion-and-trends Updated: Sep 04, 2007 16:10 IST

ANI
Highlight Story

Seventy-two fashion designers will unveil their spring-summer creations at the Wills Lifestyle Fashion Week here next month.

Organised by the Fashion Design Council of India (FDCI), the fashion week is the largest business platform for Indian designers.

FDCI Director General Rathi Jha on Friday made the official announcement of the spring summer edition of Wills Lifestyle India Fashion Week from September 5 to 9.

The 10th edition of the exposition will see several acclaimed Indian designers presenting their latest spring summer collections.

Tarun Tahiliani, a fashion designer, said: “The expectation is two-fold. One is, I want this show like last year, to have a very strong visual impact for the media who then carry the message through and I always want that my buyers feel that in my stores there are very exciting merchandising… relevant for my customer base."<b1>

Besides Tahiliani, other established names like Rohit Bal, Ashima Singh, Aparna Wangdi would also unveil their creations during the five-day-long fashion extravaganza.

The theme of Wangdi’s collection that will be on display at the fashion week is rag-dolls.

"I picked up the theme because when you are a kid, everybody has their rag doll. We are doing a lot of patch work. It is a fun kind of collection and we are using a lot of bright colours this time," said Wangdi.

Rohit Bal’s collection is inspired by ethnic fashion of Turkey.

"My collection for the finale is, it's called 'Siahi' which means ink. Its inspired by ethnic tiles of Turkey. These tiles have distinct colour which ranges from ink blue, which is why the collection is called 'Siahi'," said Rohit Bal.

The Will Lifestyle India Fashion Week was made a bi-annual event last year in order to cater to international market segments. The fashion week has provided an opportunity to both fashion and accessory designers to share the platform with international buyers and consultants.

The fashion design industry today is worth 1.8 billion dollars, growing at 20-30 percent in the 35 billion dollars global fashion market.