Wills Lifestyle partners Designer Rajesh Pratap Singh | fashion and trends | Hindustan Times
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Wills Lifestyle partners Designer Rajesh Pratap Singh

The partnership between the fashion brand and the eminent designer is aimed at creating an exclusive collection for the coming edition of Wills Lifestyle India Fashion Week

fashion and trends Updated: Mar 19, 2007 20:15 IST
UNI
wills lifestyle fashion

Wills Lifestyle, ITC's premium fashion brand, today announced its partnership with one of India's leading designers, Rajesh Pratap Singh, to create an exclusive collection for the Wills Lifestyle Grand Finale at the coming edition of Wills Lifestyle India Fashion Week.

Mr Singh's presentation will interpret Wills Lifestyle's Grand Finale theme of "Deeper Love" in his own signature style, a company release here said. The Wills Lifestyle India Fashion Week Line by Mr Singh would be showcased at the Wills Lifestyle Grand Finale to be held on March 25 and subsequently launched at Wills Lifestyle stores across the country, it said.

Announcing this at the Wills Lifestyle store here, Vice President-Marketing Atul Chand said "Mr Singh is one of India's leading and hugely talented designers and with his signature sophisticated and meticulous style we are confident that he would bring alive the Wills Lifestyle Grand Finale theme of 'Deeper Love".

Speaking on the occasion, Mr Singh said he was glad and feel extremely prestigious to part of the Grand Finale. "Our association goes beyond the ramp...My collection will now be available at Wills Lifestyle stores across the country," he said.

"The collection uses 1940s style with emphasis on the shoulders and 1920s low waisted shapes. Also seen are influences from 1920s lingerie style. Fabrics used are primarily silk and wool, intermixing hard and soft structures. The theme would be showcased through pure white sculptured silhouette installations at the Wills Lifestyle stall at the event venue, the release added.