The Fashion Week has begun and along with a slew of celebs expected (at last count the names doing the rounds include Deepika Padukone, Sonakshi Sinha, Ayesha Takia, Kalki Koechlin and Jaquelin Fernandes will be present at the WIFW), designers it seems are keeping the drama limited, be it Bollywood or any other form.
"This is a ready-to-wear week, it would be naive to expect theatrics. Couture week was a different thing, but this is about business," says fashion week veteran, JJ Valaya. Even debuting names are not resorting to attention grabbing tactics, instead focusing on the business aspect of things.
"Over the years, fashion in India had become such a mockery with starlets hogging the limelight, and another 10,000 fashion weeks happening everywhere," says designer Anand Bhushan. "The recession shucked out the fluff from the substance. Frivolity might get you the headlines, but that’s where it ends," adds fashion choreographer Meenu.
Presentations on the runway are still going to have creative outbursts galore. Designer Smita Rathore of 11.11 cell design says, "Dark, romantic and gothic edge comes through in each of our collections and in the way we showcase on the ramp." Varun Sardana is taking an art approach. He’s doing installations at the venue with 440 face masks each, which will be placed at the entrance facade of Fashion Week.
The call for business it seems has finally gotten through to the designers. a few things that will be a constant
Seat Hoggers: There will still be a battle for seats in the MSAs. Hopefully, this time around the ushers will be more assertive and strict in deciding who’s let and who’s not.
The battle of the pit: The photographers’ pit is the pot boiler of this show. Punches, stools, names are just some of the things thrown around.
Starlet Central: Expect 2-3 B’town starlets to converge on the venue and refuse to leave the whole day. The best place to spot them? Where ever you see a camera’s flash going off.
Drunken Brawls: There is fashion week. There will be an open bar. There will be a brawl. and you will hear, “Don’t you know who my father is?
Label love: Apart from the showcase of clothes on the runway, most fashion week regulars will show up in their most expensive designer wear, to announce their fashionista status. Often the la-di-dah babes will have three to four changes in a single day.
Star power: The designer who gets the biggest stars on the runway will have a packed house and will be talked about most