If you won’t sacrifice style for being environmentally safe, now you might not need to. The latest eco-friendly fabric that’s caught on in the market is bamboo. Online stores like Douspeakgreen and city based Eco Corner have created T-shirt lines for men and women made out of the sustainable, unusual source.
“It’s been in the Indian market for less than a year and is slowly picking up,” says Urvashi Mody, Eco Corner. “But strangely, we’ve been exporting it for quite a while.”
A fan of the positives of bamboo clothing, Mody mentions how the fabric beats even cotton when it comes to helping the environment. “Cotton tends to pollute the air and affect the respiratory health of humans,” she says. “It also requires lots of water and so takes a toll on the soil. But bamboo is one of the fastest reproducing plants in the world and we have over 350 varieties of it in India alone. So imagine the possibilities!”
Available in a range of Rs 500-795 in an array of colours and prints, the T-shirts are highly stylized and made from bamboo fibres. Since the plant doesn’t need any pesticide or fertilizer to grow, the fibres are naturally clean. “The fabric is also very soft and surprisingly durable as compared to cotton,” mentions Mody. “Being soft, it doesn’t irritate the skin so you wont find your body covered with rashes. It’s also safe to be worn by children.”
While Mody doesn’t produce the clothes herself, she explains why she’s so focused on promoting this particular fabric: “I travel all around India even to remote villages and if anyone has an idea that can help the cause of preserving the environment, I want to help. Using organic cotton and bamboo fibres is not only good for the environment, but is also 100 per cent machine washable and long-lasting, making it easy on the pocket.”
Find your size at Eco Corner stores in Palladium at High Street Phoenix and Atria Mall, Worli. Or log onto www.douspeakgreen.com