Burberry announces its Spring/Summer 2014 global media campaign, on 17 December, featuring an exciting new British cast and celebrating its collection.
“There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent", says Christopher Bailey, Burberry Chief Creative Officer, London.
The young British cast continues Burberry’s support of emerging talent and features British actor Jamie Campbell Bower, British musician Leo Dobson and British models Malaika Firth, Matilda Lowther, Neelam Johal, Callum Ball and newcomer Jean Campbell.
Jamie Campbell Bower: London-based British actor and musician Leo Dobson: British musician - lead singer of British Indie Rock band Childhood.
Malaika Firth: British model, raised in London - walked the Burberry Prorsum womenswear Spring/Summer 2014 show in London
Matilda Lowther: British model - opened the Burberry Prorsum womenswear Spring/Summer 2014 show in London
Neelam Johanl: British model from Coventry - walked the Burberry Prorsum womenswear Spring/Summer 2014 show in London
Callum Ball: British model - walked the Burberry Prorsum menswear and womenswear Spring/Summer 2014 shows in London
Jean Campbell: New British model
Under the creative direction of Christopher Bailey, the campaign, shot by Mario Testino, reflects the gentle and romantic feel of the Burberry Spring/Summer 2014 collection. Featuring relaxed silhouettes in soft pastels and light fabrics, the campaign will launch globally in January 2014.
Featuring Spring/Summer Burberry Prorsum, London and Brit collections, the campaign highlights men’s and women’s outerwear and accessories - available in stores globally [and at www.burberry.com] from 3 January 2014.
Styles: Unstructured trench coats, wrap coats, silk cabans, soft chesterfields, relaxed knits
Colours: Pastel blues, pinks, yellow, greens, greys, brights
Fabrics: Sheer English lace, Scottish-woven cashmere
Accessories: Introducing the Petal bag for women and Duffle Bag for men as well as the petal-shaped and Wave sunglasses seen on the Spring/Summer 2014 runway
Cross platform experience
The campaign will be unlocked across global platforms including outdoor and print advertising, Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.