It's official: Namrata Joshipura to close WIFW 2014

Runway glamour is all set to make its way back to Delhi. City-based designer Namrata Joshipura has been announced as the Grand Finale designer for Wills Lifestyle India Fashion Week Autumn-Winter 2014, to be held in Pragati Maidan in Delhi, from March 26-30.

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"I am honoured to be the Grand Finale Designer. I have had a long association with Wills Lifestyle and FDCI and I am looking forward to a great experience," says Joshipura.

Speaking about the collection that she will showcase, she adds, "This ­season’s collection is going to be a further ­exploration of my aesthetic sense, which is modern interpretation of artisanal embellishment techniques."

Also read: Namrata Joshipura closed Lakme Fashion Week Summer/Resort 2013

Commenting on the association, Atul Chand, divisional chief executive, ITC’s Lifestyle Retailing Business Division, says, "The Wills Lifestyle Grand Finale has always set new benchmarks with every edition showcasing India’s leading designers."

"Namrata’s progressive and effortless style is a perfect match with our brand, which has taken the unique initiative of partnering with India’s leading designers to retail the exclusive co-creations at the stores. The partnership with Namrata, too, will extend beyond the ramp, with an exclusive collection being available at Wills Lifestyle stores."

 

 

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