Celebrity sisters Kim, Khloe and Kourtney Kardashian have launched their own tanning line titled 'Kardashian Sun Kissed', in association with high street fashion brand Dorothy Perkins.
The line will hit stores in April.
"I think tanning has really been a way of life for all of us, living in California. Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have make-up on is a tan, especially in my face," femalefirst.co.uk quoted Kim as saying.
The five products that range in price from $12.99 to $19.99 are to be used in unison, with consumers applying either a body exfoliating or colour maximising product first, followed by the tan which comes as either a spray or lotion, and finally a tan-extending bronzer.
"We came up with something that is still good for your skin and healthy for you; everything is paraben and sulfate-free. We love beauty and fashion, but making sure we're taking care of our bodies is crucial to us," said Kourtney.
The celebrity sisters also have a fragrance and make-up range.