Priyanka Chopra starts Twitter campaign, says it's cool to repeat clothes

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We have often heard of celebrities being extremely fashion conscious and not ever wearing the same ensemble twice. But Priyanka Chopra is reversing this trend by way of a campaign on Twitter called #itscooltorepeat.

The actor-singer has started this campaign with her stylist Ami Patel. Priyanka feels there are many reasons why it's cool to repeat- its eco-friendly and helps protect nature. She has urged her Twitter followers to come up with cool, innovative and fun reasons and post it with the hash tag- itscooltorepeat on the micro-blogging website.

Talking about the campaign, she told HT Cafe: "Why should celebrities not be able to repeat or wear stuff they like? Why is it that when I wear my favourite outfit twice, it's circled, zoomed in and runs with an unkind caption like 'fashion offender', or 'she cannot afford it'. What bullshit! I can afford it, but maybe this is my favourite pair of jeans and I want to wear it three times."

"It's cool to repeat outfits and I am going to do it. I am also very opinionated. I think today, young people are trying so hard to be perfect and live up to society's expectations that they forget who they really are. But there are certain things you have to remember. You may not be the perfect student scoring 100 out of 100, but you could be an amazing son or a daughter. Why run after perfection? Accept your flaws. Contentment comes only after you accept who you are," she added.

TWITTER BUZZ (@saima_selim): @priyankachopra you're a true star for trending #itscooltorepeat

Shilpa (@Suhaasi): Yes #itscooltorepeat . Hope the Page 3 media take note & stop publishing those silly articles about celebs who repeat, feeding consumerism..

Akshaya (@AplusK_4): #itscooltorepeat @taylorswift13 "s " Stay Stay Stay"!!<3 #RED

Ami Patel (@stylebyami): #itscooltorepeat silverhitops cause th're too cool to wear just once. Remeber whr PC wore them before? @priyankachopra

PriyankaChopra FC (@PeeCeeManiac): #itscooltorepeat because peecee @priyankachopra makes the cloths more stylish. :) @stylebyami @TeamPriyanka


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