Sportswear has become fashion statement of Gen Y

  • PTI, Kolkata
  • |
  • Updated: Dec 07, 2013 17:54 IST

An Adidas running shoe with test marks is pictured at the Adidas innovation laboratory in Herzogenaurach. Reuters/Michael Dalder


With the present generation beingfitness freak to be in shape, typical sportswear have also turned popular among the non-sporting types, Brazilian footballer Jose Ramirez Barreto says.

"Before we were stuck by the concept that sportswear are to be donned by players and athletes only. Now with people getting more conscious about looking fitter, trimmer and in great shape, you can see sportswear from jerseys to sneakers invading homes," Barreto told PTI.

The goal-machine, who launched the 'Casual Sporty Shoe', said with globalisation - patterns, cuts and shoe-makes have become uniformal and the youngsters have the fetish for the same kind of accessories everywhere.

"It is the same type of designer wear you can see in cities and places everywhere - in Brazil and in India," he said. Bagan's former spearhead, who rates yellow and blue as his most favourite colours as he believed brightness reflects vibrancy, said "Today I can see everybody knows something about the style statement."  

Baretto, who recalled his 20-year old footballing career in Brazil and then India, said he was willing to mentor budding footballers here in the coming year."  "The only thing I will seek to drive home is have faith in yourself. Self-confidence is as much important as skill," Barreto said.

"As a lifestyle brand we think Barreto can be the perfect football icon for the fashion-conscious youth of Bengal with afforadibility factor in mind," a Khadim spokesman said.

 

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