Adidas has apologised after misspelling Colombia in advertisements featuring the team in new jerseys for the Copa America Centenario.
The ads, which showed Colombian players in the home white jerseys, were pulled by Adidas after social media widely ridiculed the company for spelling the country “Columbia.”
Do you know the country is called COLOMBIA and not ColUmbia? Seems as though you don't. Disrespectful. @adidas— Caleña (@cristinasofiaaa) June 7, 2016
The company, which has its North American headquarters in Portland, Oregon, said in a statement on Tuesday: “We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions today.”
Adidas has provided the uniforms for the Colombian national team since 2011.
Colombia, ranked No 3 in the world, defeated Paraguay 2-1 on Tuesday night at the Rose Bowl in Pasadena, California. The Colombians also shut out the United States 2-0 in the opening match of the 16-nation tournament.