UEFA are looking into whether Denmark's Nicklas Bendtner broke player advertising rules by flashing the waistband of his underpants after scoring against Portugal. The 24-year-old striker scored twice in Denmark’s 3-2 defeat in Lviv.
The source told AFP they were checking if Bendtner broke Article 18.18 of the "Regulations of the UEFA European Football Championship 2010-12", which states: “All kit items worn during the final tournament must be free of any sponsor advertising.
That includes: “a) any event held at a stadium, from arrival at the stadium until departure from the stadium; b) for any training session designated as official by the UEFA administration; and c) at any official UEFA press conference."
The waistband of Bendtner's green and white underwear had the words of a Dublin-based online betting firm. The company, Paddy Power, said on its website that they were “lucky pants”.
It also didn't go down well with a British gambling company, one of the official sponsors of Denmark's national team. “We have an exclusive deal ... and this is of course a breach of it,” Danish FA spokesman Lars Berendt said. “And it’s also a breach of UEFA's commercial rules.”