Retailing for £6,000 ($9,800) from London's boutique department store Harrods is a 24-carat gold plated Xbox One.
The piece was supplied by Crystal Rocked, a customisation company also based in the UK capital that specialises in applying crystal and gold layers to headphones, smartphones, and tablets – even concert pianos.
Reddit user SirSyhn posted the image after spotting Microsoft's gold-encrusted console on a trip around the London store – one founded by a 19th century grocer and now owned by Qatar's investment arm.
Is it art, or a new perspective on the shiny console's standard $499 tag? Does it include a complimentary subscription to Microsoft's $50-a-year online access scheme, Xbox Live Gold? No, sir, it does not, neither are its controllers, cables, nor Kinect sensor plated in aurelian gilt.
And for the rest of us, a pressurised can of colored spray costs around $5. Voiding a warranty is priceless.