Users of the new Apple iPhone 5 have bombard the US tech giant with complaints over a flaw in the phone camera that gives images a 'purple haze'.
Users are reporting that images taken on the camera are ringed with a 'purple haze' on any image containing a bright light.
The issue adds to a number of criticisms with the new phone, including light 'bleeding' from the edge of the screen, some phones rattling due to loose internal components, and the removal of Google Maps in favour of Apple's seemingly unfinished in-house Map app.
According to the Daily Mail, some users hope this is a software bug that can be fixed with an update.
But some blame the sapphire crystal lens, in which case a fix would be unlikely without a product recall.
According to the report, some users have taken images of the same location with the iPhone 5, iPhone 4S and iPhone 4 to highlight the drop in image quality.
Apple has not yet officially given a comment, although the firm's tech support teams have allegedly told users the problem is 'widespread'.