The television, which officially goes on sale in the US this week comes with a 105-inch curved screen and a $120,000 price tag.
Samsung describes the new set -- currently the world's largest curved-screen UHDTV -- as offering the ultimate immersive experience and, with a 105-inch curved screen (that's 2.67metres from corner to corner), it's not an exaggeration.
And because it's an ultra-high-definition TV, offering four times the definition of a HD TV plus the ability to ‘upscale' the resolution of existing high definition content, it could make one or two independent movie theaters nervous about their business plans.
Yet while a trip to the local cinema may cost just a few dollars (as long as you can resist the temptation to stop off at the concessions stand), the Smart UN105S9 UHD TV costs $120,000 -- that's more than a Porsche 911.
But as well as over $100,000 in spare funds, prospective owners will also need a lot of free space in order to accommodate the set. It measures 2.5m x 1.46m (including its stand) and thanks to its admittedly stunning curved screen, will need to be set back at least 63cm from a wall.
Still, getting to grips with its numerous settings and features won't be a problem. Each customer can expect a visit from a Samsung expert who will personally demonstrate the TV's myriad capabilities and make sure that you're comfortable with them.
The price may seem outrageous but last year Samsung launched an even larger albeit flat-screen UHDTV, the 110-inch UN110S9 which came complete with a $150,000 price tag. Yet within 24 hours the company confirmed that it had already sold 10 of them to customers in the Middle East.
As well as offering two of the most expensive UHDTVs that money can buy, back in June, Samsung also launched the much more living room-friendly 40-inch HU6950 which, at $999.99 makes it one of, if not the cheapest premium brand UHDTVs currently on sale.