The Japanese manufacturer is touting its new A5100 as the world's smallest interchangeable lens camera. With a 180-degree pivoting display and built-in NFC tech, the device is positioned between the A5000 and A6000 in Sony's line-up and promises to rival D-SLR cameras in terms of image quality.
The Sony A5100 stands out for its ultra-compact format, its Fast Hybrid autofocus system with a focus time of just 0.07 seconds, and its next-generation sensor with 24.3 million pixels. The LCD touchscreen display can be pivoted 180 degrees to allow shooting in any position, including when taking selfies.
Data transfer is made easier than ever thanks to a built-in NFC and Wi-Fi connectivity.
The One-Touch connection means that users can also activate the smart remote control function, which allows them to frame shots and take photos from a smartphone or tablet.
In addition to JPEG, the A5100 enables photos to be saved in the RAW format without sacrificing image quality to compress data. In terms of video, the Sony A5100 can shoot in different formats at resolutions of up to Full HD (1080p).
Slated to go on sale in mid-September, the Sony A5100 is priced at $549 for the body alone.