Soccer, basketball and tennis players now have their own fitness app to improve their game: miCoach SPEED_CELL.
Announced Wednesday, the device aims to give other sports fans and athletes what Nike+ and FitBit do for runners and cyclists.
At $69.99, the device measures motions and performance in every direction, and fits on the bottom side of compatible Adidas shoes, such as the adizero F50 soccer cleat. The on-board memory can capture up to seven hours of your metrics and wirelessly transmits the data to your smartphone, tablet, or computer. Later this year and throughout 2012, the company plans to unveil a full range of miCoach SPEED_CELL compatible footwear for soccer, basketball, and tennis later this year.
Of course no new device is complete without an app. Adidas will introduce a series of apps later this year that allow users to upload their SPEED_CELL data and "see their real-world performance such as top speed and number of sprints power up their customized in-game avatar," states a press release.
The new device joins a slew of wearable, portable devices that track your movements and aim to get you fit, including
On December 1, miCoach SPEED_CELL will be available in the US at Adidas Sport Performance stores, soccer and running specialty stores, and
. International release dates are forthcoming but likely in early 2012.