Apple preaches to the converted

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Sep 10, 2014 08:46 IST

Regardless of your opinion on Apple’s devices, there's one thing everybody will agree on: that this tech giant sure knows how to raise the bar for showmanship every time it has a marquee launch. Like they do always, Tim Cook and gang put up an enthralling show on Tuesday at the The Flint Center for the Performing Arts in Cupertino, California, which would have made the original showman, Steve Jobs very proud.

Read: All you need to know about Apple's new iPhone6, smartwatch

Tim Cook announces the launch of iPhone6 and iPhone6 Plus (AFP Photo)

But once the confetti had settled down, it became apparent that Apple was preaching to the converted. Make no mistake, the Apple Watch, the iPhone 6, iPhone 6 Plus and Apple pay are exceptional products and services that may go on to become the industry standard. The Retina HD screen, 20 nm chip and even the 18 carat gold Apple Watch are all aesthetic and technical marvels. The touch to pay feature via Apple pay may change the way we all shop in the future.

But Apple was clearly trying to deliver this message to those who've already bought into Apple’s ecosystem. Even the live stream (which stuttered, stopped and crashed regularly) of the event could only be viewed on Apple devices on an Apple browser. There is nothing wrong with engaging those who have been loyal consumers of yours for a long time, but it may cripple your growth and ultimately your vision.

After Google I/O where the Android maker announced the Android L, tech observers pointed out how this will be first time the iOS’s supremacy will be threatened, and how the two ecosystems will diverge to the point that you’ll be locked in. But there also seem to two diverging philosophies at play: Apple wants to make the best phone for existing iPhone users, while Google is trying to expand the smartphone market size itself. The search giant wants to ensure that future smartphone adopters will buy Android handsets.

Google SVP Sundar Pichai speaks about the Android One phone at the Google I/O 2014 keynote. (AP photo)

Sudar Pichai, Google’s Senior VP mentioned at Google I/O that there are 1 billion smartphone users in the world today and Google wants to bring Android to the remaining 6 billion. That’s a ridiculous yet ambitious goal; one that might allow Google domination through omnipresence. Apple seems to fall short on such ambition. A $100 iPhone to take on the ‘Android One’ project may not be the answer but neither is a $350 watch or a $750 five plus inch phone.

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