Tech giant Apple has released three fresh ads promoting the attributes of the Apple Watch in a series of everyday life scenarios.
The ad trio -- titled "Rise," "Up" and "Us" -- aims to illustrate three separate ways in which the Watch can improve the quality of daily life and fit into different lifestyles.
The first spot shows the convenience of the Watch for the working individual with a busy lifestyle that the Watch can make all the more organized.
The second, "Up," is aimed at the lifestyle of active individuals, focuses on how people can use the Apple Watch to improve their general health and well-being -- at the gym, on their bikes, outdoors to time runs -- even at home via timed exercise reminders.
The third ad -- "Us" -- tackles communication features, illustrated through a couple's life, which sees the characters using the Watch share messages and heartbeats and take pictures together.