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Apple Watch has lowest hardware cost to price: Report

Apple Inc's Watch has the lowest ratio of hardware costs to retail price across any Apple phone, according to a preliminary estimate by research firm IHS after a teardown study.

gadgets Updated: May 01, 2015 11:17 IST
A-customer-plays-with-a-new-Apple-Watch-in-an-Apple-store-in-Sydney-Photo-AFP
A-customer-plays-with-a-new-Apple-Watch-in-an-Apple-store-in-Sydney-Photo-AFP

Apple Inc's Watch has the lowest ratio of hardware costs to retail price across any Apple phone, according to a preliminary estimate by research firm IHS after a teardown study.

The hardware cost of an Apple Watch Sport model was about 24% of the suggested retail price compared with 29-38% for the iPhone maker's other products, IHS said on Thursday.

The Apple Watch Sport 38 mm costs $349 and the teardown shows a bill of materials of $81.20 with the cost of production rising to $83.70 when $2.50 in manufacturing expense is added, IHS said.